ABOUT
L’OBJET is the life work of Founder and Creative Director Elad Yifrach. Born and raised in Israel, Elad established himself as an interior designer in Beverly Hills, prior to taking up residence in New York. A lifelong traveler with a global design perspective, Elad imbues every design with its own story. Each collection is a spirited homage to both the cultures which inspire them and the artisans who bring them to life.
The hand-crafting techniques used and the exquisite pieces they produce are unique to the world. Jewelry-making techniques are employed to create the most intricate photo frames; bespoke plaster molds are used that are so fine they can cast only fifteen pieces each; porcelain is teased and shaped by hand as it dries to create exquisite texture; and dinnerware is gilded three times in 24K gold to achieve the perfect glow.